Hired to guide Spire’s story from start-up to IPO. Set the precedent for brand, content and community building. As a team of 3, I directed, managed, or drove fundamental brand and marketing initiatives now executed by 26 communications, brand, marketing, and content creators.

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• Led or influenced the establishment of multiple teams, serving many different functions, including PR & Communications, Brand & Creative, Content Marketing, Product Marketing, Digital Marketing, and Demand Gen. Headcount increased 3 to 25 in thirty months.

• Individual contributions include creating and iterating brand & events assets, press & content material, published editorial letters, social media, web design, video editing, thought leadership writing, ad campaigns, and social media. Organic social engagement rate 7x greater than B2B benchmarks.

• Managed projects for brand development, brand marketing, video production, website design and analytics, internal communications. Y/Y ‘20/’21: +150% organic search increase, 6x greater video ad CTR than B2B benchmarks. Reduction of video ad cost-per-view by 45% vs B2B benchmarks.

• Directed brand campaigns, thought leadership narratives, journalism-like blog series’, company vision presentations, department roadmaps and budgets, and IPO training. Annual Recurring Revenue: +50% Y/Y.