Professional History

BRAND CONTENT MARKETING LEADER

Accomplished brand and communications expert, recognized as a BAFTA-nominated creative leader. Demonstrating success in producing captivating customer experiences by leveraging earned media and developing brand, content, and marketing strategies into robust 360º customer journey campaigns across diverse channels, including video, web, social, community, and offline platforms. Proficient in effective tool adoption, including AI solutions. Adept at fostering stakeholder relationships and driving cross-functional collaboration. A passionate advocate for interactive narrative experiences that amplify the customer’s voice.

• Driver of brand marketing initiatives, managing teams, and driving 50% ARR growth Y/Y at Spire Global.

• Brand and naming strategist resulting in desired performance, including a top-10 ranking mobile game.

• Creative leader of 360º campaigns with marketable improvements in click activity and reduced content noise.

• Content leader for top-tier entertainment brands, including #2 in iOS, and piloting data integration programs.

• Foundational brand developer for various goals: seed funding, increased followership, and a $1B valuation.

PROFESSIONAL EXPERIENCE

PLAYER 2 INC.

Philadelphia, PA

Jul 2023–Present

Partner, Product & Communications
Player 2 is a bootstrap startup and gamer networking platform developer, connecting players with similar play styles and interests, and fostering dynamic, long-lasting gaming partnerships.

• Leading a small marketing team, strategizing live streaming events and social media, establishing a regular cadence of social posts and Twitch streams, going from 1–4 posts per quarter to 1–2 per week and a 1–2 hour Twitch stream once a week.

• Managing AI-assisted ASO and app store content for simultaneous iOS and Android launch. Coordinating and collaborating with CTO to resolve app store compliance issues in less than 24 hours on average.

• Designing and implementing a comprehensive marketing strategy and framework to empower team members. Successfully transitioning from a sales-centric model to a market-specialized approach, resulting in increased productivity. The shift from inconsistent delivery to a regular cadence of expectations and deliverables significantly enhances overall team performance.

• Leveraging lean resources to prioritize features and user experience, ensuring a rapid iteration and feedback loop, leading to steady user adoption growth.

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TORRIS DIGITAL AGENCY

San Francisco, CA

Mar 2022–Present

Head of Brand & Communications

Torris is a global marketing & design firm specializing in branded content marketing for tech startups and interactive entertainment, including brand development, social media, digital marketing, and team leadership.

• Leveraging AI to lead marketing efforts for the launch of a gamer-centric social app, Dynasty 11. Establishing marketing best practices, social and community frameworks, content marketing, and live streaming events.

• Developed a content pipeline and asset library for a high-complexity game developer with 200K Discord MAU. Collaborated with a cross-functional team, streamlining content creation and workflow. Improved click activity by 25%, reducing unnecessary content noise by 33%. Reduced monthly churn rate by 67%.

• Developed foundational brand and social presence for online learning AI startup, resulting in $1.5M seed consideration. Created flexible brand assets, set up a content calendar, and established a social media strategy. Increased followers by 150% M/M.

• user guide development, and led in-product written content development.Led brand-building for an interactive media company, contributing to a $1B valuation at product launch. Consulted on messaging, supervised

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SPIRE GLOBAL, INC. ($SPIR)

San Francisco, CA

Jan 2019–Mar 2022

Head of Brand Content
Spire Global is a commercial Earth data and analytics organization, sourcing radio frequency (RF) measurements for applications including weather forecasting, wildfire prediction, and space debris detection.

• Orchestrated marketing functions for six separate business units under a single, cohesive brand architecture, including Advertising, Creative, Product, Demand Gen, PR/ Comms, and Analytics. Oversaw 2 brand refreshes from the scale-up phase to IPO. Developed a company-wide style guide and asset library for employees to utilize. Average Y/Y growth of +50%.

• Supervised the development of brand marketing collateral, video productions, analytics reporting, and internal communications. Coordinated closely with CEOs, Heads of Product Marketing, PR, and Brand teams to achieve a +150% organic search increase as well as +150% rise in Conversion Rate Y/Y.

• Constructed thought leadership narratives and blog writing pipeline. Strategized 360° integrated marketing campaigns and presented to C-Staff on behalf of the CEO regarding the vision, roadmaps, budgets. Daily social engagement rate +2% above common benchmarks and 83% improvement in MQL-to-SQL conversion rate Y/Y.

• Nurtured and refined corporate design elements, visual assets, and messaging across all digital channels, supported by 25+ marketing team members. Spearheaded Spire's roadmap from start-up through to IPO. Established templates to ensure consistency in brand style, voice, tone, and messaging.

 

JUSTASTIC CREATIVE STUDIO

San Francisco, CA

Jul 2017–Jan 2019

Brand Content Marketing Lead
A creative agency with global partners, specializing in content, brand, and marketing services for technology innovators, corporate clients, and interactive media.

• Influenced brand and naming strategy for The Sandbox: Evolution mobile game, resulting in top 10 ranking, 6 iOS App Store features, and Best Simulation Game award. Improved user engagement by 20%. Company acquired for $5M and went on to reach a $1B valuation in 3 years as a leading NFT metaverse brand.

• Strategized and executed brand, social, and ad campaigns for diverse clients, resulting in +26% annual Y/Y organic follower increase for a Random House-published novelist.

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TELLTALE

San Rafael, CA

Jan 2014–Dec 2017

Lead Design, Product Content
Entertainment organization focusing on interactive storytelling for high-profile entertainment franchises, releasing global products on mobile, console, and web.

• Led narrative design content for top-tier entertainment brands including The Walking Dead, Minecraft: Story Mode, Game of Thrones, and The Wolf Among Us which was nominated BAFTA "Best Story."

• Developed a flexible workflow for 2-15 writers and designers, worked with C-staff and stakeholders. Minecraft Story Mode reached #2 in iOS App Store (Q4 2015).

• Delivered production-quality designs with minimal revisions needed, led team meetings, with credited projects averaging over 1M downloads/copies sold.

• Piloted company's first data integration program, collaborated with Analytics and Insights to present dynamic content to users based on recorded input.

ADDITIONAL EXPERIENCE

A-LIST: GAMEDEV

San Francisco, CA

1 Year, ongoing

YouTube Content Creator
The inaugural year of this YouTube channel. 100% views increase W/W. 11% impressions click-through rate.

VOLUNTEER MENTOR

San Francisco, CA

1 Year, ongoing

Communications Mentor
Sharing knowledge and experience with entry-level marketing professionals as they intern for Player 2.
 

ZYNGA ($ZNGA)

San Francisco, CA

2 Years

Senior Designer & Product Strategist

Design and market research team leader: word-of-mouth and high-impact marketing strategies.

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ELECTRONIC ARTS ($EA)

Redwood Shores, CA

2 Years

Product Analyst

Communicated and reported technical issues to product developers with ~15% higher quality score.
 

SKILLS

Brand Design & Marketing, Creative Services, Visual Design, Interaction Design, Ideation, Customer Marketing, Market Analysis, Wireframing, Design Thinking / Strategy, Customer Journey Development, Illustration, Iconography

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TOOLS

Adobe Creative Suite, Google Workspace, Google Ads, AdMob, MS Office, Wordpress, Wix, HTML, CSS, Google Analytics, Figma, Miro, Invision, Asana, Jira, Monday, Notion, Brandfolder, MediaValet, HubSpot

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EDUCATION

Bachelors, New Media, Academy of Art University, San Francisco, CA