PROJECT HIGHLIGHTS
Brand & Intellectual Property
Content & Media
Marketing & Communications
Over 15 years in…
Brand
Defining a true identity, rolling out the asset library, and iterating to expand success.
Establish quality with fine-tuned voice and messaging.
Assess value and appeal for optimal market positioning.
Evangelize the brand/company vision to identify context for future success.
Content
-
Establishing marketing best practices for digital agencies.
-
Developing content pipelines for complex game developers.
-
Guiding a company’s story from start-up to IPO.
-
Managing brand development, marketing, and internal communications.
Marketing
Leveraging brand and strategy to grow awareness, engagement, and conversion.
Utilizing the strengths of prioritized channels.
Creating, testing, and iterating toward perpetual improvement.
Leveraging data to maximize ROI.
Strategy
-
Defining effective, pressure-tested goals.
-
Tracking market trends (not chasing them).
-
Creating roadmaps: Combining goals and market projections.
-
Assessing scope and budget viability.
-
Never compromising the customer's experience.
